Programmatic research identifies new roles for agencies and publishers
Geoffrey PrecourtWarc
The Association of National Advertisers' (ANA) 2014 Media Leadership Conference in Boca Raton, Florida, provided a timely immersion in programmatic advertising.
In the first instance, Mark Kaline, Kimberly-Clark's global director/media, licensing and consumer services related the theory and practice of the firm's engagement in this activity.
Photo credit: Andrew Eitelbach/ANA
Joanna O'Connell, director of research at AdExchanger, also challenged the ANA delegates with the results of a recent study which drew on 450 completed surveys and 900 partially-completed surveys from marketers, agencies, publishers and...