Procter & Gamble drives transformation with virtual reality, smart programmatic and data innovation

Kunal Sinha

Procter & Gamble is one of the largest and most successful FMCG companies in the world. Globally, P&G does business with 4.8 billion consumers and recognizes the need to have a relationship with each.

Speaking at Campaign Asia Pacific's DMA China conference in Shanghai, Freda Xu, Vice-President of Marketing at P&G China, narrated the journey of how the firm "embraced technology, data and digital to transform its ways, and carry out its commitment to touch and improve consumers' lives."

P&G's marketing technology initiatives, which tap virtual reality, smart programmatic targeting and data-driven technological innovations, have been designed with three specific goals in mind: improving consumer communications, transforming products, and innovating business operations.

Transforming business operations with data, virtual reality and artificial intelligence