Why it matters
Marketers have heightened their emphasis on diversity and inclusion in recent years, but a wave of protests following the death of George Floyd in Minneapolis in May 2020 now demands a heightened response. Failure to act in more decisive ways could be equally damaging for companies and society alike.
- Developing a clear strategic roadmap to guide a company’s long-term response to racial injustice – and to boost inclusivity – is a critical first step.
- Alongside improving performance within their own four walls, marketing organizations need to push for progress on representation throughout the media supply chain....