Procter & Gamble steps up to tackle systemic racism with marketing action

Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States.

Why it matters

Marketers have heightened their emphasis on diversity and inclusion in recent years, but a wave of protests following the death of George Floyd in Minneapolis in May 2020 now demands a heightened response. Failure to act in more decisive ways could be equally damaging for companies and society alike.


  • Developing a clear strategic roadmap to guide a company’s long-term response to racial injustice – and to boost inclusivity – is a critical first step.
  • Alongside improving performance within their own four walls, marketing organizations need to push for progress on representation throughout the media supply chain....

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