Procter & Gamble shatters multicultural marketing biases
Geoffrey Precourt & Stephen Whiteside
Procter & Gamble, the consumer-packaged goods manufacturer, believes that shattering "myths" about multicultural marketing is vital to moving brands in the right direction.
Marc Pritchard, Chief Brand Officer at Procter & Gamble, called on a simple statistic to demonstrate the company's enviable strength with multicultural consumers.
Marc Pritchard, Chief Brand Officer, Procter & Gamble
Eighteen of the organization's...
