Procter & Gamble research validates emotional marketing

This event report looks into research findings from Procter & Gamble regarding the impact of emotional advertising, and some of the company's campaigns drawing on such themes.

Procter & Gamble research validates emotional marketing

Stephen WhitesideWarc

Procter & Gamble was right to think TV spots featuring happy children savouring the smell of Tide or Olympic athletes celebrating devoted moms would connect powerfully...

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