Procter & Gamble "reinvents" the agency relationship

Procter & Gamble, the consumer goods giant, is seeking to transform its agency relationships across a range of dimensions.

Marc Pritchard, the Chief Brand Officer at Procter & Gamble, had a tough message for agencies.

The Cincinnati, Ohio-based company, he explained at the Association of National Advertisers' (ANA) 2018 Media Conference, is bringing a range of marketing...