Marc Pritchard already has taken on many of the marketing industry's bête noires – a list including digital measurement, the targeting-versus-reach debate, and the challenge of escaping the content "crap trap".
Speaking at the 2017 Cannes Lions International Festival of Creativity, however, the Chief Brand Officer from Procter & Gamble – the world's biggest advertiser, with an annual budget surpassing $7 billion – turned his gaze to an even greater obstacle: Gender equality in marketing and media.
This subject, he conceded, has been a hot topic in the recent past. Substantive change,...