Preparing for the California Consumer Privacy Act: Welcome to GDPR “on steroids”

The California Consumer Privacy Act (CCPA) is set to come into force in 2020, and marketers should prepare for this legislation at the earliest opportunity.

Global marketers are still getting used to the General Data Protection Regulation (GDPR) – a regulatory framework that tightened restrictions on how companies can collect and leverage consumer data in the European Union.

Now, the California Consumer...

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