Prasoon Joshi on the future of advertising

Prasoon Joshi, Chairman and Co-Creative Officer of McCann Worldgroup India, is optimistic that the tech revolution on the subcontinent will bring positive change to the advertising industry.

In Prasoon Joshi’s glittering career, the giant of Indian advertising has collected acclaim as a Cannes Lion-winning creative director, an award-winning Bollywood lyricist, and film screenwriter of note. Today, he holds one of the most influential positions in Indian advertising as chairman and co-creative officer of McCann Worldgroup India.

It would be fair to say that after nearly three decades in the creative arts, Prasoon Joshi has seen, done and won almost everything. But never has Joshi been so optimistic about the change arriving at India’s door.

The technological era in emerging markets

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