Positioning social networks: Sina Weibo targets information, Tencent connection

This article describes the comparative positioning in China of Weixin, a messaging app by Tencent, and Weibo, a micro-blogging site, and their respective aims for the future.

Positioning social networks: Sina Weibo targets information, Tencent connection

Tessa Thorniley

One of the most Tweeted photographs from the first morning of the Global Mobile Internet Conference (GMIC), held in Beijing in May 2014, featured a lonely looking Sina Weibo mascot hovering around a quiet booth.

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