Polo Ralph Lauren taps mobile wallet as a marketing channel

Polo, the upmarket fashion brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.

Imagine a new marketing channel that not only increases in-store visits and redemption rates, but also grows loyalty. For a brick-and-mortar retailer, what’s not to like? At Retail Week Live (London, March 2019), Malene Da Silva, EMEA retail ma

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