Podcasts play vital role in Spotify’s brand future

Spotify, the audio streaming platform, believes that podcasts will have a central role in driving its future growth.

Spotify, the audio-streaming service, is convinced that podcasts will fuel its brand ambitions.

“Becoming the world's number-one audio platform is a big mandate for us,” Dawn Ostroff, Spotify’s chief content officer, explained at SXSW...

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