Podcasts play vital role in Spotify’s brand future

Spotify, the audio streaming platform, believes that podcasts will have a central role in driving its future growth.

Spotify, the audio-streaming service, is convinced that podcasts will fuel its brand ambitions.

“Becoming the world's number-one audio platform is a big mandate for us,” Dawn Ostroff, Spotify’s chief content officer, explained at SXSW 2019 in Austin, Texas. “And podcasting obviously plays a big role in that.”

Dawn Ostroff, chief content officer, Spotify

As evidence, Ostroff cited an extremely positive third-party 2019 forecast, in the form of “The Infinite Dial”, a US study by insights provider Edison Research and digital-audio technology company Triton Digital:

  • 144 million people – or half of the American population – will listen to podcasts (up...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands