Pizza Hut’s deep digital tests create new recipes for success

Stephen Whiteside

Pizza Hut, the quick-service restaurant chain, is using digital testing to make sure the new online tools and features it develops serve both consumers and its business.

Digital channels have come to play a vital role in helping Pizza Hut take a larger slice of the quick-service restaurant category.

“Today, more than half of our orders are placed online,” Rachel Lorraine, director/strategic pricing at Pizza...

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