Digital channels have come to play a vital role in helping Pizza Hut take a larger slice of the quick-service restaurant category.
“Today, more than half of our orders are placed online,” Rachel Lorraine, director/strategic pricing at Pizza...
Pizza Hut’s deep digital tests create new recipes for success
Pizza Hut, the quick-service restaurant chain, is using digital testing to make sure the new online tools and features it develops serve both consumers and its business.
