Piloting deletion: Naked Juicebar’s reverse nudge

Naked Juicebar lost sales when it removed a product line that appeared not to sell well – the reasons why were complex and important.

Naked Juicebar is a Swedish operation that was born at a surf beach in Australia, where founder Maria Wirén, on her travels, discovered a passion for home-made smoothies, supplied by her new partner Steve Collyer. Back in Sweden, the pair continued t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands