Is Philip Morris turning its back on the Marlboro Man?
“We are building our future on smoke-free products,” insists Gabriela Wurcel, Philip Morris International (PMI) Global Services Inc.’s vp/corporate affairs for Latin America and Canada....
Philip Morris International prepares for a smoke-free future
Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.
