P&G’s Pritchard considers “a world with no ads”

Procter & Gamble, the fast moving consumer goods manufacturer, is responding to dramatic changes in the advertising ecosystem by preparing for a very different communications landscape.

Marc Pritchard has a stark warning about the future of advertising.

“I would say the days of advertising as we know it today are numbered, and we need to start thinking about a world with no ads,” asserted the chief brand officer at Procter...