P&G’s reinvention formula for advertising, partnerships, media and brand citizenship
Geoffrey Precourt and Stephen Whiteside
Procter & Gamble, the consumer packaged goods manufacturer, is transforming its marketing operations to ensure its messaging remains impactful and relevant to consumers.
Procter & Gamble believes that 2020 will herald an unprecedented era of disruption when it comes to building brands.
“The next decade will bring exponential changes in innovation and the greatest leap forward in creativity the world has ever seen,”...