P&G’s Pritchard uses Cannes forum to advance gender equality in advertising

Procter & Gamble, the consumer packaged goods manufacturer, believes that pursuing gender equality in advertising is both good for society and a driver of growth.

Procter & Gamble has been at the forefront of driving gender equality in advertising – an imperative that is informed by moral concerns, but also the traditional corporate goal of making money.

And it’s a message that Marc Pritchard, t

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