P&G's Pritchard to digital deadbeats: Game over

Geoffrey Precourt

This event report outlines how Procter & Gamble, the FMCG giant, is driving new measurement standards across the digital ecosystem.

Digital media effectiveness
Online ad fraud
Viewability
Online display
United States
Strategy

P&G's Pritchard to digital deadbeats: Game over

Geoffrey Precourt Warc

Building on a craft-versus-crap analysisof digital marketing introduced last year, Marc Pritchard – and the world's largest advertiser he represents – has moved beyond...

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