P&G's Pritchard to digital deadbeats: Game over

This event report outlines how Procter & Gamble, the FMCG giant, is driving new measurement standards across the digital ecosystem.

P&G's Pritchard to digital deadbeats: Game over

Geoffrey Precourt Warc

Building on a craft-versus-crap analysisof digital marketing introduced last year, Marc Pritchard – and the world's largest advertiser he represents – has moved beyond...