P&G highlights three ways blockchain solutions could deepen consumer relationships

Stephen Whiteside

Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers.

Procter & Gamble anticipates that blockchain technology – currently best known for supporting cryptocurrencies like Bitcoin – soon could represent a powerful new tool for various modes of consumer engagement.

In the simplest terms, a blockchain system constructs a list of records (or “blocks”) that grows along with each transaction that it was created to monitor – whether that is a purchase, a data exchange, or modifying the tenets of a “smart” contract.

The resultant virtual ledger is stored across a digital network comprised of all relevant users, meaning that changes cannot be made by a single gatekeeper. Instead, updates...

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