Personal data and the challenge of 'big L' loyalty

Brian Carruthers

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

People like the idea of personalisation – up to a point – but they're wary of how that service is enabled as it requires businesses to collect what appears to be an ever-growing amount of personal data. The degree of concern varies from month...

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