PepsiCo's playbook for next-generation marketing partnerships

This event report outlines how PepsiCo, the food and beverage group, builds marketing partnerships with startups and tech innovators.

PepsiCo's playbook for next-generation marketing partnerships

Stephen Whiteside Warc

PepsiCo is modernising the marketing playbook, and believes working with startups and tech innovators will help it identify new ideas that could soon bubble up towards the mainstream.

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