PepsiCo finds Latin American brand purpose with nutritional Quaker Oats

PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.

Ricardo Pimenta, vp/general manager of nutrition for PepsiCo Latin America, spends two hours and 37 minutes on his personal phone each day.

That datapoint, delivered straight from Apple’s iOS, fed into another, more troubling realization: “Ask me how many commercial messages I personally remember from those two hours and 37 minutes, and I can tell you: None. And I’m a m