PepsiCo dives into automated marketing analytics

Geoffrey Precourt Warc

Digital marketers keep repeating the mantra: "Test, fail, and learn." "Test, fail, and learn." "Test, fail, and learn."

Indeed, online offerings and platforms do allow for constant message refinement. But failure does not always have to be baked in to the process. The brand that skips the intermediate stage – and the product that tests then moves efficiently on