PepsiCo digs deep: Who makes up a digital audience?

This event report outlines how PepisCo, the fast moving consumer goods company, deepened its understanding of how advertising impacts the digital audience.

The concern for PepsiCo is a common one: "We need to have a tool – and a methodology – to get more granular in the way we look at our digital campaigns."

Beth Bubon, Analytics Director at PepsiCo's North America Nutrition Group, was even more...

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