Tech companies look for world domination. Unless your product is free to use, however, it’s difficult to dominate. When your product involves a large and expensive piece of hardware, the task is doubly tough.
Peloton, which was founded in 2012 and released its first static bike a year later, is a shining example of an ecosystem brand. The bike itself is just part of the offer alongside the instructed classes, exploratory options, and even a mobile app for