Peloton builds a closed-loop brand

Peloton, the fitness brand, is building a brand loop that enables it to take end-to-end control of the customer experience, and that can help further expand its audience through driving recommendations.

Peloton is creating a closed-loop fitness brand where it manages everything from making hardware to crafting digital content and delivering goods – all with the goal of providing a seamless consumer experience.

The direct-to-consumer brand, whic

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