Peloton is creating a closed-loop fitness brand where it manages everything from making hardware to crafting digital content and delivering goods – all with the goal of providing a seamless consumer experience.
The direct-to-consumer brand, which...
Peloton builds a closed-loop brand
Peloton, the fitness brand, is building a brand loop that enables it to take end-to-end control of the customer experience, and that can help further expand its audience through driving recommendations.
