Partnerships drive disruption at GE

Geoffrey Precourt

This event report details General Electric's focus on using partnerships as a means of driving marketing innovation.

Partnerships drive disruption at GE

Geoffrey Precourt Warc

"We are all on the verge of disruption," Andrew Markowitz announced, and captured the hearts and minds of the entire Association of National Advertisers' (ANA) 2015 Digital & Social Media Co

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands