Panda Express boosts cultural understanding (and sales) with Lunar New Year campaign

Stephen Whiteside

Panda Express, the chain of quick-service restaurants, is using its marketing to champion the traditions, values and flavors that make up the core elements of its brand.

Panda Express, the quick-service restaurant chain, is spreading the word about its cultural heritage as it tries to educate consumers and build its brand alike.

The company was launched in 1973 by three immigrants to the United States: Master Chef Ming...

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