Overcoming ad fraud: Can integrity and collaboration solve China’s fraud problem?

The article explores potential solutions for China's endemic ad fraud problem, where bots and intentional cheating are frustrating marketers as digital ad spend soars.

Overcoming ad fraud: Can integrity and collaboration solve China's fraud problem?

Kunal Sinha

Ad fraud in China is a long-standing, and fraught, issue. At Campaign Asia-Pacific's DMA China event in Shanghai recently, it was certainly the elephant in the room: as digital ad spend soars and programmatic becomes a major player in China, how can

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