Optimising Video: learnings from YouTube, Facebook and Videology

This event report considers some recent research around video advertising from leading social and advertising platforms.

Optimising video: learnings from YouTube, Facebook and Videology

Brian Carruthers Warc

Brands and agencies need to totally change their mindset when it comes to video advertising, according to Richard Waterworth, head of YouTube marketing in the UK. The media world is changing hugely but there have been few changes in the way brands an

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