Online advertising: what publishers can learn from Facebook and Google

This article examines what publishers can learn from large internet companies like Google and Facebook to increase programmatic revenue.

From dodgy metrics to fake news, unsafe ad placements to questionable value, Google and Facebook have been in the headlines for all the wrong reasons in recent months, but despite the adverse publicity of late 2016 and early 2017, the internet giants of the growth in global adspend over the past four years (2012-16) and an even higher share of the growth in digital spending.

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