One Shopper Team: Clorox's new approach to shopper marketing

This event report addresses how Clorox, the consumer goods manufacturer, developed a more effective approach to shopper marketing through adopting a truly holistic strategy in the US.

One Shopper Team: Clorox's new approach to shopper marketing

Stephen WhitesideWarc

The Clorox Co.'s shopper marketers are charged with promoting brands including its eponymous bleach, Glad trash bags, Brita water filters and Pine-Sol household cleaner....