OglivyRED's Seddon champions brand valuation

Geoffrey Precourt

This event report assesses the failings often demonstrated by attempts to place a value on brands, and suggests the discipline is in need of a significant overhaul.

OglivyRED's Seddon champions brand valuation

Geoffrey PrecourtWarc

In a marketing ecosystem both enriched and hobbled by second-by-second tracking data, where algorithms – not people – drive billions of transactions a day, and where "pull" has...

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