Nissan changes lanes on marketing measurement

This event report addresses how Nissan, the automaker, enhanced its approach to digital measurement to ensure it looked beyond simplistic metrics like web leads.

Nissan changes lanes on marketing measurement

Stephen WhitesideWarc

In 2015, Nissan North America ran its first Super Bowl spot for more than a decade.

The brand's "With Dad" commercial followed the fictional journey of an aspiring racing driver and his family. Alongside packing an emotional punch, the effort allowed the Franklin, Tennessee-based carmaker to demonstrate a passion for high-speed innovation by showing off its new GT-R LM NISMO car intended to compete at Le Mans.

In a bid to expand on the latter message, Nissan and agency Critical Mass built an interactive experience that captured the GT-R LM NISMO...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands