Nissan on disruption and evolving for the new era of automotive

Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.

Nissan is already one of the world’s best-known brands, but that’s not stopping the company from evolving as it plans for a new era in the automotive category, according to the company’s corporate vice-president and global head of marketing and brand strategy, Roel de Vries.

With about 6% of the global automotive market, the Nissan family of brands – which also includes the luxury Infiniti sub-brand – sells about 5.7 million vehicles each year, across over 100 countries.

Few categories have seen more disruption in recent years than the automotive category, where technology has revolutionised the role of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands