Nissan on disruption and evolving for the new era of automotive

Anna Hamill

Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.

Nissan is already one of the world’s best-known brands, but that’s not stopping the company from evolving as it plans for a new era in the automotive category, according to the company’s corporate vice-president and global head of m

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