Nike China incentivises publishers to drive online sales

In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.

Nike China managed to drive traffic to its e-commerce site in a market dominated by the giant online portals by rethinking how it rewarded online publishers, and more than quadrupled revenue as a result.

This work won the “general” category at the I-COM Data Creativity Awards (San Sebastian, April 2018), where Crystal Chan, managing director of OMG, Nike’s partner on the project, described the unique conditions in China that make e-

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands