Newsbrands and the multiplier effect

This event report covers Newsworks' Effectiveness Summit, in which three studies were advanced, covering brand health, effectiveness, and ROI; compelling evidence was heard that news brands are still very effective in the media mix, and that publishers may have swung too far toward digital.

Newsbrands and the multiplier effect

Brian CarruthersWarc

Newspapers have been the primary victims of the shift of advertising expenditure into digital media – and old-school print veterans can often be heard muttering about "digital propaganda" as...

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