New IAB chair: To grow, digital ecosystem needs to change

As the digital ecosystem develops, it is presenting many pain points that stakeholders across the industry must work together to overcome.

Scott Schiller, EVP/General Manager, NBCUniversal

"2017 was very tough for a lot of people in this room," Scott Schiller, NBCUniversal's EVP/General Manager, Marketing for Advertising Sales and Client Partnerships, told a standing-room-only audience of 1,900 digital marketers at the Interactive Advertising Bureau's (IAB) 2018 Annual Leadership Meeting (ALM).

The newly elected IAB chair offered details that, he allowed, were all too familiar to the assembly: "Many companies missed earnings; confidence in some of the bigger online media companies began to weaken; headlines were dominated by brands that would be challenged by the direct-to-consumer businesses.

"Our industry has taken a lot...

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