This report summarises latest findings from a research project undertaken by ad agency RAPP, which aimed to find out how UK consumer spending habits have changed in response to the recession and subsequent government cuts, and what opportunities there are for brands to occupy the new niches that are emerging in the economy.
New Opportunities in Austerity: RAPP on UK consumers' shifting recession habits and trends
Tom BristowWarc
RAPP, a UK ad agency, presented the latest findings from its on-going Opportunities in Austerity research at a briefing held in London in April 2013....
