New IAB chairman: content is king in an imperfect kingdom

This event report addresses some of the major challenges facing members of the digital advertising industry in 2015.

New IAB chairman: content is king in an imperfect kingdom

Geoffrey Precourt Warc

Before an audience containing 1,100 supporters of a digital ecosystem which prides itself on youthful vitality, the new chair of the Interactive Advertising Bureau (IAB) sp

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