Neutrogena finds the beauty in product personalization

Neutrogena, the beauty brand owned by Johnson & Johnson, is using personalization as a means to provide innovative products and build deeper ties with its customers.

As shoppers peruse the beauty aisle in retail stores, they are frequently left with more questions than answers.

“When we talk to our consumers, and we place them in front of the fascia shelf, they tell us is it's kind of intimidating,” Se

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