Netflix targets marketing "micro-moments"

This event report outlines how Netflix, the video-streaming service, is using the idea of micro-moments to inform its marketing strategy.

Netflix targets marketing "micro-moments"

Stephen Whiteside Warc

The playbook for promoting new films and TV shows has long relied on a familiar narrative.

"Movie marketing – and entertainment marketing – is very formulaic," Kelly Bennett, Netflix's chief marketing officer, reported at Advertising Week 2015 in New York City. "I used to market movies for Warner Bros for many years. And the tr

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