Nestle’s post-pandemic focus: Agility, engagement, and DCO

Tina Beuchler, Global Head of Media & Agency Operations, Nestlé on the challenges and opportunities in a changed world.

In the last 500 days, all of our lives have been changed dramatically. COVID-related studies show that people truly are living differently today. They have changed their media consumption, as well as their shopping habits.

Speaking at IAB Europe’s Interact Online 2021 event, Tina Beuchler, responsible for Media & Agency Operations at Nestlé, spoke about the challenges and opportunities these changes pose in digital advertising and marketing in the immediate future.