Nestlé's Blackshaw explores the future of audio advertising
For decades, radio advertising was perceived as a low-cost alternative to splashy, expensive spots on television.
But Pete Blackshaw - the Global Head/Digital &...
Nestle's Blackshaw explores the future of audio advertising
This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.
