Nestle's Blackshaw explores the future of audio advertising

This event report outlines how Nestlé, the food group, is exploring the future of audio advertising through partnerships with streaming platforms like Spotify.

Nestlé's Blackshaw explores the future of audio advertising

Stephen Whiteside Warc

For decades, radio advertising was perceived as a low-cost alternative to splashy, expensive spots on television.

But Pete Blackshaw - the Global Head/Digital &

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