Neiman Marcus brings digital style to physical stores

Neiman Marcus, the high-end retailer, uses an Innovation Lab to make sure its brick-and-mortar stores provide engaging, innovative and useful digital experiences.

Posting a video of a shopper in her new outfit by touching a screen; picking the music that plays as she shops; interactive videos with embedded information on beauty products: They're all part of the in-store experience at high-end retailer Neiman M

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands