Necessities, “sanity savings” and pent-up demand: how inflation is influencing consumer habits

Elana Morris

The conflation of the COVID-19 pandemic and geopolitical conflict has caused the economy to hit inflationary spikes not seen since 1982. Though customers are looking to save, they continue to place premiums on necessities.

Money & finance
Purchase behaviour
Marketing in a recession

Consumer spending remains largely stable as inflation rises, but a mix of pent-up demand from COVID-19 and diverse behavior among people with different income levels is complicating the deeper picture.

“Nobody has any consensus on this, but the big shape...

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