Nationwide taps the power of business outcomes

COVID-19 and lockdowns meant the Nationwide Building Society, like many other businesses, had to scrap planned campaigns and come up with appropriate new ones.

“I do like a plan,” says Nationwide’s Sara Bennison. “I have a plan for most things”.

But she’s not a planner, she’s the chief marketing officer at the building society and the past year has seen her repeatedly tearing up her marketing plans as lockdo

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